What We Do?

We provide high-quality, customized and cost-effective intellectual market research solutions with a singular mission to protect the intangible assets and to improve the performance of leading corporations, law firms and research institutions.We serve organizations of all sizes and provide robust solutions in asset identification, capitalization and value optimization. We enable clients across the globe to outperform the competition and stay ahead of the innovation curve.

Custom Research

Market Intelligence

At K2A Research & Consulting we facilitate your understanding of the markets with incisive and penetrative market study and analysis that help us in smart decisions for your product offerings. We collect external data about a specific market which you wish to enter, to make decisions. These set of data has been used to analyses before making any investment decision.

At its core, market intelligence uses multiple sources of information to create a broad picture of the company's existing market, customers, problems, competition, and growth potential for new products and services.

Market Research

  • Primary Research
  • Desk Research
  • In-depth Interviews
  • Qualitative Research
  • Quantitative Research

KOL Market Insights

  • KOL Identification
  • KOL Profiling

Market Research

K2A Research & Consulting offers Full-Service Research in Consumer, B2C and B2B segments. We offer highly intuitive and innovative end-to-end solutions, which are based on learnings gathered over years of experience in working with the best marketing minds in the business. We are here to make you to adapt to changing market conditions, drive operational efficiency throughout your organization, and pinpoint new opportunities with our comprehensive, sector-specific data.

Our research analysishelps you in maintaining competitiveness over competitors. We help you to provides important information to identify and analyse the market need, market size and competition.

Key Benefits of Market Research:

  • Communication Driver: It helps you to communication with current customers and target prospective customers.
  • Identifies Opportunity: Market research will show you where the opportunities are and help you identify opportunities.
  • Lowers Risk: Detailed data can help you in lowering risk. It shows you where the opportunities that will give best results.

KOL Market Insights

Key Opinion Leaders are the key to successful brand marketing, so identifying and engaging them is big business.The term “key opinion leaders” derives from the work of Sociologist Paul Lazarfeld and his team on the behavioural pattern in politics, fashion, culture, medicine and other domains.

Our custom deliverables are rendered in various formats driven to suit client needs. From a basic MS Office platform to web-based reporting and integrated mobile accessibility, our solutions flexible, robust and scalable.

Key Opinion Leader profiling (KOL) approval is vital for a product's success factor throughout its life cycle.

Key Opinion Leader Identification and Profiling Services

  • Key opinion leader identification process - Information gathering from openly available resources as well as commercial resources
  • Primary Profiling: database development that will assist in gathering information about physicians in different domains
  • Complete Profiling - Developing a complete profiling project on any number of physicians in a disease area.

Consulting

Competitive Intelligence

It enables you to assess the level of competitive threat to your business and provides an early warning of changes in the competitive environment that could impact your business. Competitive intelligence helps you to make better decisions about changes to products, marketing strategies and promotional activities so that you can deal effectively with competitive threats.

Benchmarking

Benchmarking is the process of comparing factors such as cost, quality, product features and functionality, scope, service, response and availability of your offering against competitors in the same market – whether that be geographic or industry sector. We analysed your business by creating a comparative matrix of your competitors offering.

Market Forecasting

We help you to analyse as well as estimates applicable future values, trends and the nature of your target market based on specific attributes. We do forecast through conducting appropriate market research in order to estimate populations of target users in each segment and the annual growth rates for each.

Market Segmentation

Market Segmentation helps us to identifying different groups of purchasers in a market in order to target specific products and services for each group or segment. We do that to reach different markets or promote products or services to different locations or different people companies. That's why, market segmentation is very important for most of all companies around the world.

Company Profiling

Our profiling services are powered by a team of expert marketers and writers who develop business content that sell. We also bring in our market research team to give ample insights to develop the right kind of market message. Profile Marketing Research is objective, honorable, and ethical in terms of business dealings.

Market Assessment

Our Market Assessment method is used to unpack the preferences of consumers about different marketing offers. Comprehensive understanding of the marketplace is the foundation for all business decisions. This is the kind of research that tells you whether you will have a real business or not. Often, we help you to design solutions when there are no problems to be solved.

Get In Touch

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About K2A
Research & Consulting

K2A Research & Consulting is a leading Business Consulting and Market Research Firm. We combine industry expertise with probing market insights in innovative ways to deliver enduring results to deliver critical information to leading decision makers.

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Providing market research services through strategic insights on Market, Competition and Growth

Contact Us

  • Registered Address

    Pune, Maharashtra, India

    Office Address

    Indore, Madhya Pradesh, India
  • sales@k2aresearch.com
  • www.k2aresearch.com

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