We are continuously pushing the edges of marketing research for deeper engagement, more inspiration, and longer-lasting impact.
Our Approach
We have a Multi Lingual data collection team with ability to collect data in different national and international languages using methods like CAWI, CAPI, PAPI, Focus Groups, Online Research and Desk Research. We create our research methodology based on the questions you want answered. We design studies in a way that they go beyond the surface to reach a deeper understanding about what people tell us.
CATI
Scalable CATI facility to collect data from any vertical all over the world. High speed automated diallers & call recording and barrage-in facility. Native language capabilities in more than 55 local & International markets. Provide in depth quality training to all our analysts to be able to provide our clients fully audited qualitative work. 100% Secure network & disaster recovery systems. High speed automated diallers & call recording and barrage-in facility. Vast experience in both B2B & B2C studies. Providing best technological advantage.
Online Research
K2A Research & Consulting offers comprehensive online research which provides all the information you are likely to need, and all from a central, easily accessible source. We adhere to the highest research standards and strive to collect data ethically and with integrity to deliver quality consumer insights to you at the best value. We collate all the relevant intelligence on your behalf, saving you time and effort and allowing you to concentrate on the needs of your business.
CAWI Research
Our experienced interviewers use the CAWI method to gather data to give cost benefit to our clients. Our stringent data checks ensure quality data gets collected through this medium. We offer a tailored approach and appropriate research methods for all your research needs.
CAPI/PAPI Research
Our CAPI/PAPI capability offers clients dynamic quota management, minimises potential error and has a higher rate of respondent engagement. We have extensive experience of F2F interviews, and have a national field force of experienced supervisors and interviewers.
Desk Research
Desk research comprises searching for information using existing resources, such as the press, the Internet, analytical reports and statistical publications. This is then followed by cross referencing and the collation of data.It’s the research technique which is mainly acquired by sitting at a desk hence it is often considered a low-cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories.
About K2A
Research & Consulting
K2A Research & Consulting is a leading Business Consulting and Market Research Firm. We combine industry expertise with probing market insights in innovative ways to deliver enduring results to deliver critical information to leading decision makers.
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